Pepper Run 3 poster Mock up.jpg

Pepper Run

 
 

ROLE

GRAPHIC DESIGNER

CATEGORY

VISUAL IDENTITY, PUBLICATION, PACKAGING, ADVERTISING

CLIENT/ AGENCY

PERSONAL PROJECT

2017

Pepper Run

Pepper Run is a 5K run concept meant to spread awareness of situational depression and is a way to share stories that involves these individual’s traumatic events. The objective of this run is to inform people of situational depression and to help people overcome these incidents in their lives in order to pursue a brighter future.

CREATE AWARENESS

The challenge and goal for the project was to create an event that would motivate people with situational depression. A key component was the creation of a visual design that appealed to all ages. In doing so, the project helps to create an engaging event that allows people to better understand what situational depression can be.

The first step for this project was to understand and break down the target audience. The creation of this event required knowledge pertaining to the combatting of depression. In many cases of depression, support from family, friends, and loved ones, are essential. The project encourages both people suffering from depression as well as their loved ones to get involved in the run.