ROLE

INTERN GRAPHIC DESIGNER

CATEGORY

PUBLICATION, ADVERTISING

CLIENT/ AGENCY

AX/DREAMLEAGUE

2018 - 2019

AX/Dreamleague

Anime Expo (AX) is a convention held in Los Angeles that brings together anime fans and industries in order to celebrate Japanese pop culture, and although not primarily a convention highlighting video games, Dreamleague has partnered up with AX to bring more attention to esports at a collegiate level.

COMPETE IN THE HIGHEST LEVEL

The goal for the project was to create a layout that could meld together both anime and esports interests of the attendees. My biggest obstacle for this design was to find a good balance of representation for both Dreamleague and AX.

The decision for the layout is based around modernism. The initial stages of the design consisted mainly of research to ensure that the design would fit the theme of what AX represents. The typeface I used is Avenir because it provides a modern style.