The challenge and goal for the project was to create a logo that could represent female gamers and the audience that supports them. My biggest obstacle for this logo was to find a good balance between the visuals and typography.
The decision for the cat and tiger logo is based around the appeal of both cuteness and viciousness. The duality of the two animals are reflective of the players that are on the team. The round typography with no serif is utilized to keep the logo consistent with the overall feel of the brand. The logo is kept in a single hue with different tones to keep it easy on the eyes.
