The challenge and goal is to create an innovative and appealing design that would capture the unique identity of the Condor brand. By implementing creative ideas, the Condor Brand successfully communicates the needs of military, law enforcement, first responders, and security professionals worldwide.
It is critical to understand and communicate express the visual functionality of each product. The designs and photos are heavily inspired in realistic scenarios to illustrate the challenges of our first responders. Each design echos the importance in storytelling and gear knowledge.