The challenge and goal for the project was to create a design that would be visually stimulating, legible, and modern. This project specifically required extensive research and understanding of the company objective to capture the perfect balance between layout and hierarchy. This project helps promote Molecule and their products.
The objective is to keep the design modern and legible, while incorporating elements that represents Molecule. The beginning process was to create multiple layouts that had those elements. After a full understanding of which layout to use, color exploration was used to best benefit the project. I decided to use their primary and secondary palette as a tool to focus and execute their color scheme.